The FW campaign needed a full set of assets for the Holiday sales period. For a brand built on quiet, timeless sophistication, the challenge was to mark the holiday moment without ever slipping into gold and glitter territory.

Rather than dressing the campaign up for the season, restraint stayed the anchor: the brand's existing neutral palette, kept intact, with just enough shift to signal "holiday" without shouting it. A single red hue was introduced as accent rather than theme — enough to feel festive, never enough to feel decorative.

Neutral shooting backgrounds blend seamlessly with a red accent, appearing in small, deliberate touches alongside natural elements: berries, dried branches, botanical fragments woven into the set. On packaging the same red carries over, but the photography shifts to black and white, giving it that timeless, almost archival quality. A way to feel festive without falling back on the glitter-and-gold holiday clichés.