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  FABIANA FILIPPI
 HOLIDAY CAMPAIGN
(designed at Socialrise)










































  
              


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  • The FW campaign needed a full set of assets for the Holiday sales period. For a brand built on quiet, timeless sophistication, the challenge was to mark the holiday moment without ever slipping into gold and glitter territory.
  • Rather than dressing the campaign up for the season, restraint stayed the anchor: the brand's existing neutral palette, kept intact, with just enough shift to signal "holiday" without shouting it. A single red hue was introduced as accent rather than theme — enough to feel festive, never enough to feel decorative.    

  • The answer          

    Neutral shooting backgrounds blend seamlessly with a red accent, appearing in small, deliberate touches alongside natural elements: berries, dried branches, botanical fragments woven into the set. On packaging the same red carries over, but the photography shifts to black and white, giving it that timeless, almost archival quality. A way to feel festive without falling back on the glitter-and-gold holiday clichés.