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Brief
Materia (Prisma) closes the MATERIA trilogy — the same body of work that won Sanremo 2023 with "Due Vite." A record this personal, sitting at the end of a three-album arc, couldn't be merchandised as a standard tour drop. The brief was to give fans something that carried the same emotional weight as the album itself — merch that felt like an extension of the concept, not an accessory to it.
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Strategy
The album's core idea is the prism: something that absorbs experience and refracts it back as color. We used that same logic as the design principle for the merchandise — instead of illustrating the trilogy literally, we let it filter through the collection the way light filters through a prism, coming out different every time: unstable, multiplied, never quite one thing.
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The answer
The tie-dye tee reworks a prop from the live stage into a hand-drawn faceted figure, framed by celestial symbols that lean closer to introspection than merch graphics — a visual language Mengoni gravitates toward. The pendant takes that same geometry into an object. The collection doesn't describe the prism, it behaves like one.