In 2022, Guest in Residence was launched by Gigi Hadid to celebrate the elegance and comfort of cashmere. The brand’s visual identity blends heritage with modern design, inspired by Gigi’s parents' vintage cashmere sweaters. The graphic direction combines nostalgic elements with a contemporary aesthetic, focusing on logo, typography, and color palette to reflect the authenticity and premium craftsmanship of the pieces while telling the brand’s unique story.
Creative Direction Socialrise